Saturday, April 19, 2014

WHY MOST OF NORTH CAROLINA DIDN'T KNOW

...OR CARE ABOUT THE BOBCATS.

wxii12.com

The Charlotte Bobcats were 43-39 this season and, aside from ESPN enthusiasts, no one outside of Charlotte even knew. I live in the Raleigh/Durham area of NC, and I've seen 0 Bobcat jerseys worn since the team has been in existense. I've barely seen them being sold in stores.

In case you didn't know, they look awfully similiar to those old Cleveland Cavalier jerseys:


http://www.tradingcarddb.com


http://www.knoxnews.com/

First there was a team called the Charlotte Hornets, and they were 'cool'. With Larry Johnson, Alonzo Mourning, Muggsy Bogues, Dell Curry etc... They were a perennial playoff team; popular locally as well as nationally.

http://www.cbssports.com/


Then...

The Hornets moved to New Orleans
Charlotte berthed a new expansion team: Charlotte Bobcats (named after then owner Bob Johnson)
The New Orleans Hornets changed their name to the New Orleans Pelicans
Charlotte is renaming the Charlotte Bobcats to Charlotte Hornets next year

Sigh...

The names Carolina Panthers (NFL) and Carolina Hurricanes (NHL) work so much better in NC as they make everyone in North and even South Carolina feel included. The "Charlotte" Bobcats are siloed in Charlotte (seemingly by choice), and have a "special" owner Michael Jordan (you may have heard of him).

The Bobcats haven't made any type of noticeable effort to reach outside of Charlotte to grow fan support. There have been no promotions, no visable imagry, no media presence, NOTHING in the Raleigh/Durham area. Panthers and Hurricanes jerseys dot the RDU area frequently; both teams have a presence every where you look. The Bobcats are NEVER water cooler talk.

The one thing I've heard this year is "Did you hear the Bobcats made the playoffs"?


I leave you with this:



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