In case you didn't know, they look awfully similiar to those old Cleveland Cavalier jerseys:
First there was a team called the Charlotte Hornets, and they were 'cool'. With Larry Johnson, Alonzo Mourning, Muggsy Bogues, Dell Curry etc... They were a perennial playoff team; popular locally as well as nationally.
The Hornets moved to New Orleans
Charlotte berthed a new expansion team: Charlotte Bobcats (named after then owner Bob Johnson)
The New Orleans Hornets changed their name to the New Orleans Pelicans
Charlotte is renaming the Charlotte Bobcats to Charlotte Hornets next year
The names Carolina Panthers (NFL) and Carolina Hurricanes (NHL) work so much better in NC as they make everyone in North and even South Carolina feel included. The "Charlotte" Bobcats are siloed in Charlotte (seemingly by choice), and have a "special" owner Michael Jordan (you may have heard of him).
The Bobcats haven't made any type of noticeable effort to reach outside of Charlotte to grow fan support. There have been no promotions, no visable imagry, no media presence, NOTHING in the Raleigh/Durham area. Panthers and Hurricanes jerseys dot the RDU area frequently; both teams have a presence every where you look. The Bobcats are NEVER water cooler talk.
The one thing I've heard this year is "Did you hear the Bobcats made the playoffs"?
I leave you with this:
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